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The Hook, a question, or powerful statement
Ex. The (Number one way) to ( solve that problem)
The Easy( full solution) in fast (how many days)
How I (amazing result) with this strategy and how you can too
Ex. Are you ready to …..
Do you want to know the number one secret to ……
2. What They Want (Does this sound like you?)
Your student craves a certain outcome. They want something better. Describe exactly what they want. In one Powerful Statement​
3. Your Ideal Student (Client Identity)
This course is for you if or you are her because……
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This course is not for you if…….
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3.
4. Myths and Mistake Buster
Your student may have attempted this before or they may not feel that success is possible for them because of this.
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5. The Soap Opera Story
You felt the same way as them before you had the answer. If it wasn't you, it was someone you helped. Describe in detail with a micromoment what that felt like.
​6. Imagine If
7. You can have this success with This Method
You can have this success too because you created the simplest, fastest or easiest way of getting there. Your Framework, Steps or Modules will lead them to success. List them here.
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8. What they get (Value)
9. Does this sound like you?
Describe your students wants and desires but paired with why they haven’t done it before.
Ex. You crave time freedom but feel like if you step away from work everything will fall apart.
10. By the end of this Course, you will
Use power words in place of “Learn how” and “How to”
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Identify
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Execute
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Develope
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Master
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Utilize
11. Your Bio (why you have authority teaching)